Marketing Communication and Brand Strategy

Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Complete the assignment worksheet on branding strategy and marketing communication plan.

The plan will be a continuation of the global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

I need help with a discussion regarding Language, Perception, and Cognition

Language, Perception, and Cognition
In this discussion forum, you will examine what language says about how the human mind works. More specifically, you will consider whether the language people speak (including the words that are available to them and the way words are organized to convey meaning) merely offers a window into human cognition or it can actually affect the way people perceive and understand the world. Please note that your answer to this question needs be supported by scientific evidence. For your initial post, complete the steps below:

Watch the videos, Steven Pinker: What our Language Habits Reveal (Links to an external site.)Links to an external site. and Keith Chen: Could your Language Affect your Ability to Save Money? (Links to an external site.)Links to an external site. on the links between language and cognition.
Read The New York Times article Does Your Language Shape How You Think? (Links to an external site.)Links to an external site. to further your understanding of the links between language and cognition.
Access the Ashford University Library and Google Scholar, review the psycholinguist literature, and then select a research article that offers an answer to the question about whether language shapes perceptions and thoughts or merely reflects them. Share the evidence you have uncovered and your critical examination of such evidence with the class. Your initial post must include a minimum of 300 words.

what evidence do you have of the importance of assessment and planning

Please select one of the two prompts to address, and then respond to someone that chose the opposite prompt that you addressed.

Prompt 1

From your own work in and study of human services, what evidence do you have of the importance of assessment and planning?

Prompt 2

If you could choose a type of case management in your community, what do you see as the most needed area and why?

A Day in your Brain

As people go about their day and encounter different situations and experiences, they use various cognitive processes. People often do not recognize that they are using cognitive skills, and do not understand how their brain functioning contributes to their daily life experience. This assignment provides insight into the cognitive processes that your brain goes through on a daily basis.

Create a 12- to 15-slide Microsoft® PowerPoint® presentation to showcase “A Day in Your Brain.” Include the following:

Outline your typical day, from the time you wake up, until you go to sleep.
Identify 8 to 10 situations throughout the day when the following cognitive processes occur:

  • Perception
  • Attention
  • Memory
  • Language
  • Reasoning
  • Decision making
  • Problem-solving

Explain how the cognitive processes are used in the situation, and how they help you to adapt in your environment.

Include detailed speaker notes on each slide to use as a transcript of what you would say while presenting.

Include a minimum of two sources to support your ideas.
Format any citations within your presentation according to APA guidelines.
Submit your completed presentation from your system by Clicking/Selecting the Add Files button or upload it from your OneDrive account by Clicking/Selecting the OneDrive button.

Managing Change

  • Paper Structure


  • Brief introduction to the topic area (roughly ½ page)


  • Brief description/synthesis of the situation (e.g., company or issue involved, description of the incident/situation) in the article (roughly ½ to 1 page).
  • Explicit discussion and application of relevant course conceptual material in your analysis of the article (roughly 1 to 2 pages).


  • Brief assessment of the implications the article raises for management and organization in the early 21stcentury (roughly ½ page).

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Discuss the impact of the various healthcare reimbursements

Order Description

Using the example of “From the Front Lines” in Chapter 6 of your text, calculate the break even for the number of procedures. Use an electronic spreadsheet to show how you computed the break even and embed the spreadsheet in your paper. Discuss the impact of the various healthcare reimbursements (e.g., Medicare, Medicaid, private, or self-pay). Think about your upcoming capital proposal and how you might use the break-even analysis in your Capital Investment Plan Proposal. Your paper should be one to two double-spacedP(5.u)

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